Strategic Affairs - Information and Think Tank



				"Great spirits have always encountered violent opposition from mediocre minds." - Albert Einstein The purpose of the Think Tank is to give you a perspective on Business Evolution. And to create a setting to examine directions and the assumptions underlying them. Suggested Ground rules: Suspensions of assumptions- Typically people take a position and defend it, holding to it. Others take up opposite positions and polarization results. We would like you to examine some of your assumptions underlying your direction and strategy and not seek to defend them. Spirit of inquiry-We would like for you to begin to explore the thinking behind your views, the deeper assumptions you may hold, and the evidence you have that leads you to those views. So it will be fair to begin to ask other questions such as, "What leads you to say or believe this?" or "What makes you ask about this?" Leadership What does Leadership mean to you? Are you the leader or merely the most senior employee? Are you leading your company and your people to a higher ground? What stage of evolution is your company in? Do you have a company that embraces change? Can you teach an old dog new tricks? Have you created a business plan? Where can you find information about leadership? Money What does money mean to you? Are you in control of your company’s money? Are you satisfied with your company’s financial record keeping? Do you know what your company financial goals are? Do you know what your business is worth? Where can you find information about money? Marketing What distinguishes your company from the competition? Who is your target market? Where is your target market? How do your customers think and make decisions? What’s "Positioning" and why is it important? What is a sensory package? What is "Marketing Strategy"? Where can you find information about marketing? Management What does management mean to you? What are the key systems your business needs to succeed? Do your employees have a clear understand of what they should be doing? How do you find and keep good employees on a consistent basis? How often do you conduct performance evaluations? What does your training program look like? How do your management systems work? Where can you find information about management? Customer Satisfaction Do you know whether your clients are satisfied or not? How consistent is the quality of your product/service? Do you often worry that your company won’t complete the clients’ job on time? Where can you find information about customer satisfaction? Sales Do you make enough sales? Are your sales people able to generate predictable results each month? Are you the best sales person in the company? What are your sales from month to month? Do you love to make sales calls? Where can you find information about sales? Advertising How much advertising does your company do? Do you have enough leads? What is the best way for your company to generate leads? Where do your best leads come from? Do you ask for referrals? How much money do you budget for advertising? Where can you find information about advertising? Legal Notice Copyright 1999, Strategic Affairs. All rights reserved. Please e-mail webmaster@xpanding.com with questions